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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030211133

Format: Hardcover (674 pages)
Publisher: Cengage Learning
Published: 01 Sep 1999
Other Format: Hardcover

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Promotion Management and Marketing Communications (Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030767487

Format: Hardcover (673 pages)
Publisher: Thomson Learning
Published: 01 Dec 1992
Other Format: Paperback

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Retailing

by Dale M. Lewison, M.Wayne Delozier

ISBN 13: 9780023705304

Format: Hardcover (910 pages)
Publisher: Macmillan USA
Published: 23 Dec 1993

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Promotion Management and Marketing Communications

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030974892

Format: Paperback (673 pages)
Publisher: Thomson Learning
Published: Dec 1992
Other Format: Hardcover

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